October 18, 2008

德意志製造

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英國市場上,最近漸漸嗅得出來,不該是MIC的產品,慢慢在回來當中,例如書籍印刷很明顯,之前許多大出版社的圖文書都是Printed in China,昨天在書店隨手翻了幾本,Printed in Italy或者Printed in Germany佔了不少比例,我沒有確切的數據,但是感覺平台上那些新書的印刷地有點不一樣了。我們偶爾去書店裡找書或翻書,總很無聊的愛玩猜猜「這是哪裡印的?」的遊戲,其中德國印製的油墨印刷質感,對我實在是致命的吸引力。

昨天下午,原本要去剪一呎布,結果不小心在餐墊區發現了一塊紋路細緻的方形餐墊(就是前一篇拍達拉木馬的背景),兩個人還在猶豫中,發現了它是Made in Germany,當場就放棄剪布了。

老爹提起了德國製的品質,也一直對他好多年前進口的德國香料包裝讚譽有佳,他說「英國、法國來的香料包裝,總是軟趴趴的,如果是德國來的,堅固的跟什麼一樣,還有香料廠商印贈的月曆,印刷品質真的好的不得了,事後還會拿去裱框留念…。」德國製的印象,總是給人很強固。

上一期的Monocle也提到了,德國的泰迪熊品牌,因為不堪MIC生產過程劣質品太多的虧損以及顧客的反應,已經決定全面搬回德國生產。的確,我總是覺得,什麼地方的產品,就該在什麼地方生產,那裡的人生產出來的東西才會有那裡的FU,買東西有時候也是買一種情感的。

下文又跟以上無關……

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叉叉上面的logo,就是Lübeck城市的城門造型

2008101611.jpg

2008101612.jpg
中間的夾心就是杏仁(Marzipan)

北德Lübeck的巧克力品牌Niederegger,我曾在「德意志製造」書中寫過它知名的Marzipan,它的品牌產品不僅在德國超市很常見,現在英國超市都可常常看見它的杏仁巧克力,最近又發現進了新口味,趕緊買一片回來試試,帶點酒精的口味,還不錯呦。

2008101609.jpg
巧克力裡面付了一張卡紙,上面印的是我很想念的杏仁口味卡布奇諾咖啡

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由 mrs.turtle 發表於 October 18, 2008 12:20 PM
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20170401caiyan

caiyan 發表於 April 1, 2017 09:57 AM

丸媽,
哈~因為那一台平常大概沒有人會看吧

mrs.turtle 發表於 October 25, 2008 02:04 PM

大姐~
就是沒看到才覺得可惜
阿公已經把電視轉到中天了
可我們就是沒福氣看到

丸媽 發表於 October 24, 2008 04:44 PM

蓓爾小姐,
台灣的冬粉~喔喔~好懷念啊
我最喜歡吃鴨肉冬粉湯
想到都流口水啦
阿基師的節目這裡也看得到喔

筱岑,
我相信如果消費者都很堅持
廠商應該也會有所改變!?
不過老實說這世界上有幾個有良心的商人呀
我還是不太樂觀啦

丸子,
啊~妳也有看到喔

Alex Yeh,
卡夫特???

小小丸的媽,
那妳變成丸媽好了~哈哈
那通電話是我打的啦

鴨蜜瓜,
嗯~嗯~
就像去很多地方旅遊
如果看到紀念品是MIC
那怎麼可能買得下手呢
那些小東西就是要帶著當地的情感
不過英國的MIC超嚴重的
從哈洛德到M&S
全都是MIC
噗~

mrs.turtle 發表於 October 23, 2008 03:28 PM

嘿咩~~~嘿咩~~~夫人說的深得偶心
偶是很在乎產地的人
只要看到有詐
以後都不買
禍及九族

偶認為買物
不只是買來用
更是買一個地方的氛圍
看不見的空氣
都能帶給消費者一個不同享受
或是回憶.或是更接近某某地方的感覺

偶也是很愛堅勇的德國貨
那骨子裡的堅持和高品質的追求
讓使用者也感受到那份榮譽
真是一件很了不起的事捏

鴨蜜瓜 發表於 October 21, 2008 07:46 PM

哇~
有另一個丸子出現了耶
下次我要不要改叫小小丸的媽?哈~~
那天在諒媽家接到二姐的電話
諒阿公就趕緊轉到中天要看您的新書介紹
但是後來都沒看到
好可惜說~~

丸子 發表於 October 21, 2008 02:51 PM

希望Niederegger他不會淪為"卡夫特"的毒手~~~

Alex Yeh 發表於 October 21, 2008 06:53 AM

我有在電視上看到在介紹你的新書
雖然我是你和P先生BLOG的淺水客
不過還是替你們兩個趕到非常的高興,覺得自己認識作家了!^^

丸子 發表於 October 21, 2008 03:57 AM

前幾天去高島屋看旅行箱,
一問Elle小姐週年慶特價的是不是MIC的,
她馬上機警反應:「我們公司準備年底要撤中國的工廠回台灣做了!?」
...風向球好像真的在轉變耶,
旁邊MIT的非常明顯註明四個大字「台灣製造」,
儼然是令人驕傲的優良精品。:)

筱岑 發表於 October 21, 2008 03:45 AM

我們這絕對不是崇洋媚外,MIC讓人看了真的覺得不是那麼舒坦.
老媽打電話來,談到這裡的冬粉沒有台灣產的,只有陸貨(假的龍口粉絲啦).老媽二話不說地就要寄一箱台灣冬粉來讓我過冬,真窩心啊.(螞蟻上樹好吃-阿基師教的唷)(冬粉煲也不賴),要過冬嘍!

蓓爾小姐 發表於 October 20, 2008 09:33 PM

Tina,
哈哈~純宜的同事也有在看喔!
我那天晚上才打電話回去請家人看看有沒有
結果都沒看到啊~可惜

Stefanie,
不過妳有沒有發現一個有趣的現象
德國人自己用的東西其實沒那麼好

mrs.turtle 發表於 October 20, 2008 11:08 AM

Made in Germany這幾個字真的會有讓人不多考慮就買下去的魔力!!!

Stefanie 發表於 October 19, 2008 06:05 AM

我是純宜的同事,10/18在中天新聞有看到你的不列顛.旅人有在介紹耶!祝妳銷售長紅~

Tina 發表於 October 19, 2008 03:36 AM

Clio,
說不定那裡面的零件也是MIC咧
只是日本組裝而已!?
我亂猜的啦~不要太傷心
現在要找到真正原產國生產的東西(含原料、零件)
真的太難了啦
除非是手工藝品,無發分割的
充電座...就不要太苛求了啦

Trista,
在國外常常可以發現
原來某些東西這麼便宜喔
因為進口到台灣之後加了稅
什麼都變成了天價啊
小則像是瓷器
大的像是汽車
都是天差地別的售價啊

卜媽,
你們家連小朋友的坐車都是德國車喔
這樣長大以後會很挑耶~哈哈
沒錯~
我們也常常從德國的網站買書寄來英國
還比英國的Amazon還要便宜很多
怪怪~
英國人如果不會用網路購物比價
真的會被當"盤子"削啊

mrs.turtle 發表於 October 18, 2008 05:16 PM

德國產品的堅固,真的是很值得信賴的!我們也是因為這樣,小朋友的用的推車,車座都是專程從德國訂購德產貨(雖然英國也有同樣的品牌,不過英國產的多在利物浦製..利物浦的品質其實也滿令人堪慮.),廠商再空運過來.不只品質優,包裝裡面都還會附上兩包好吃可愛的QQ熊,而且,我們這種看起來很大手筆的行為,其實整個價格加上運費的結果,竟然還比在英國買英國產的更便宜呢!^^II 所以我說,英國人真是歐盟的冤大頭.=_=II

愛丁堡卜媽 發表於 October 18, 2008 03:22 PM

想到10幾年前, 我去德國玩時, 在路邊買了二包水果茶回來(很多種水果曬乾的那種), 很實在又便宜(比台灣賣的便宜多了), 現在還會想念呢! (還有那超舒服的棉被...哈! 扯遠了.)

Trista 發表於 October 18, 2008 01:15 PM

是啊!
我NB用Fujitsu,相機用Canon,
可是當我發現它們的充電器台是電磁是MIC時,真的覺得心裡突然down了一下......

我買這兩個品牌就是看中它們號稱Made in Japan,
結果.......怎麼會在這種重要(安全)的小地方跑出Made in China呢!?

傷心.......我真的覺覺得那是一種欺騙行為!

Clio 發表於 October 18, 2008 01:10 PM
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