March 17, 2011

【不列顛文件】序(下)

2011031603.jpg

接續上文......

藝術V.S.商業

英國藝文界本身從不避諱與商業結合,以商業行銷的手段來包裝藝術,也成功的達到目的,英國當代的藝術家,靠著自身的實力,也靠著藝廊商業炒作的形式,一一嶄露頭角。

藝術的商業行為之外,美術館也成了英國相當重要的觀光資源,逛美術館更成了一種流行時尚,為的可能不是看展,而只是單純的見面聊天、喝咖啡、用餐或購物。

現代美術館的功能持續擴張,從過去單純的展覽與教育,增加了商店、餐廳、咖啡館等服務性質的功能,甚至當成婚宴與會議場所出借的營利行為,一方面滿足社會大眾的娛樂功能需求,一方面也為美術館尋求永續經營的管道。

美術館裡的商店與種類繁多的設計商品,儼然已成了最基本的元素,像是國家藝廊裡從經典名畫衍生出來的各類商品,皇家藝術學會裡販售的藝術家與建築師設計的精品,泰德現代美術館裡豐富的藝術設計書店,皇家植物園裡關於景觀與園藝的書籍與工具,泰德美術館餐廳的名畫裝置展等等。美術館裡的這些服務空間,都設置在展覽空間之外,所有人都能自由進出,無須另外購票,也成了倫敦人最時髦的約會場所。甚至也搭上了網路購物列車,在美術館網頁裡,同樣可以買到各類商品,也跟著商業行為一樣有各種季節促銷與折扣。

都市更新催化劑

以「美術館」為首的藝文空間正在世界各地流行著,尤其是委託建築大師設計的美術館建築,更是蔚為風潮,也成為文化觀光的新寵兒。順著這股趨勢,歐洲國家也紛紛搭上這班列車,但是呈現的不只有全新的當代建築,而是新舊並陳的堅持與巧思,因為歐洲歷史久遠,不管是古典的建築空間或工業時期留下的廠房設施,在每個城市都有諸多類似的大型閒置空間,這些空間也紛紛轉型為藝文展演場所。藝術空間一個個出現後,成功提升了都市的環境品質,在許多地方甚至被當成了都市更新的萬靈丹,將藝術與文化做為催化劑來活化老舊街區,藉以強化地方感與公眾場域,讓這些老舊的建築空間不再內聚封閉,而是盡其所能的對外開放。

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往返倫敦

2002-2010年期間,我們很幸運的置身英國,親身體驗了這段劃時代的轉變,數位時代不僅僅在生活中造成莫大的影響,對於藝術創作的型態、藝術管理的方式,甚至是美術館建築的呈現,都有讓人意想不到的創舉。這八年之間,我們頻繁的造訪英國大大小小的各類型美術館,體驗古典,也體驗當代,尤其是世界藝術重鎮倫敦,一檔又一檔質量兼具的展演,從視覺藝術、表演藝術、建築藝術等不同領域,天天上演。

幸福的倫敦人,主婦買菜、學生上課、上班族下班,都可以從容的鑽進城市裡的任一座美術館、博物館或藝廊,看檔展覽、看幅名畫、聽場講座,或漫無目的的將其視為城市中的公共空間,不管是有240年歷史的RA夏日特展,或者只有10歲的泰德現代美術館,都已是生活中的必要元素。

這幾年的旅程,不論是來回我們居住的雪菲爾,亦或是進出英國的門戶,聖潘可拉斯車站都是我們的起始點,剛好也經歷了它大整修的階段,從一個大工地,變成了浪漫優雅的歐洲之星國際車站,每趟旅程都在往返倫敦的軌道上期待與豐收,不管是一張一英鎊的長途巴士票,或是一張五英鎊的火車票,都讓我們每次的藝術之旅,滿載而歸。

這本書的內容,努力傳達了我們這些年來體驗英國藝術與空間的感動,以「藝術」為主軸來描繪英國多樣化的「空間」型態,由小尺度到大尺度,由虛空間到實空間,由室內空間到戶外空間,由形式到具體。將其從「建築空間」,到「景觀空間」,到「城市空間」,再到「市民空間」,以我們特殊的在地異鄉人角色,從日常生活的角度、文化的角度、歷史的角度、設計的角度、建築的角度、景觀與都市規劃的角度,試著解讀當代英國如何藉由「藝術」來詮釋並賦予這些不同尺度空間更深厚的文化內涵。

2010年10月 於台灣台中‧西屯

由 mrs.turtle 發表於 March 17, 2011 11:33 AM
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liuchunkai 發表於 March 15, 2018 09:12 AM

謝先生您好!我是三聯書店編輯,大陸版《德意志製造》的責編,看到您又有新作了,非常期待,如果看到留言,可否給我回復一下email,我很喜歡您這本書

王振峰 發表於 March 31, 2012 02:40 PM

Fin,
嗯~嗯~
在博物館裡印象最深刻的真的是推嬰兒車的媽媽和寶寶
在台灣的小孩
不管是襁褓中的或是已經大一點了懂事的
總是呈現無法控制的狀態
要跟著媽媽進美術館安靜地看展
確實是很難
不過
還有一個不同之處
國外的博物館總是很尊重看展的人
這一點在台灣讓我非常非常的痛苦
總是把每個在看展的人都當賊一樣看待
對著你跟前跟後(真的是跟前跟後的盯著你瞧)
深怕你會拔走牆上的畫似的
害我很久不敢上美術館這類的場所了

我曾經寫信去跟館長反應
無疾而終......

米蘇,
謝謝妳這麼支持啦
希望它真的能帶給妳一些有用的資訊
有回台灣時,可以找S一起來碰個面喔

mrs.turtle 發表於 March 18, 2011 11:53 PM

等不及不知何時能check-in的英國往台灣回程機票
輾轉好幾手請託了朋友,下個月把不列顛文件帶過來
也算是另外一種"產地直送"吧 呵
希望在英國這段時間,可以藉你們的角度,多看出一些興味來
等回台灣再託S請兩位落款簽名囉~
期待中!

米蘇 發表於 March 18, 2011 06:15 AM

本來已經不太想念的倫敦,
被妳這篇又引起了不少回憶

在倫敦,我最震撼的是看到不少推著嬰兒車的媽媽們上博物館,
擁擠的展覽場總是會有人禮讓這些媽媽們。
還有,大部份不用付錢的美術館博物館,
讓我每次去都只去一小部份,慢慢看才能體會
如果付了十幾鎊門票,
總會有看個夠本心態,
但也會看到不知所云。

台灣這幾年在我片面的閱讀網上新聞的瞭解下
好像只注重帶進展覽,
展覽名氣夠大就能賺錢,
但與博物館美術館的硬體或宗旨是否能夠結合
是可以再多探討的。

謝謝妳po這兩篇文,
我終於知道你們新書的重點在那了。

Fin 發表於 March 17, 2011 12:30 PM
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